Looking for rapid sales improvement and accelerated market access?


Sales Force Performance Growth

Through sales transformation, we enable our clients to accelerate commercial performance. Together, we focus on: vision, strategy, talent and motivation to maximize longevity and sustainable of change.

In collaboration, we co-design a roadmap that ignites a culture of proactivity, opportunity creation, inspirational client engagement throughout the buying cycle and improved internal collaboration to leverage productivity.

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Business Advisory

Aligned with your company’s vision, we help co-creating a commercial roadmap, centered around go-to-market strategy, enabling rapid new market access supported by our hands-on support and extensive network of partners.

Mutually agreed measures of success guarantee tangible commercial outcomes for your organization.

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Commercial Leadership Sourcing

Our partners benefit from our ability to access, engage and on-board top tier commercial leadership talent across EMEA and frontier markets through our discrete and efficient approach. As “Professional Connectors”, we only recommend experts from within our extensive portfolio who are personally examined, professionally assessed or reference checked.

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ICT & SaaS

Facilitated sales transformation programs for MSFT, LMK, Innovative Solutions 

Financial Services

Conducted negotiation and value-creation workshops for Merrill Corp, GS

Hospitality & Real Estate

Shangri-La Sales Academy EMEA, market access KSA for PHR, client acquisition for twofour54

Logistics & Aviation

Designed and facilitated Commercial Academy for ARMX, Entrepreneurial Prospecting for LSG


Increase revenue generation through improved sales efficiency

To amplify and support delivery of long-term corporate strategy, we customize a development journey for your commercial team in alignment with the organization’s KPIs and OKRs.

An impactful blend of a variety of assessment tools, interactive pre-workshop engagement, action-learning summits and follow up coaching make our programs relevant to deliver lasting results.

We customize B2B sales content from core competency areas: prospecting & pipeline development, strategic account management, negotiation or sales coaching and productivity through high performance habits among others.

Your client engagement lead is not a “trainer” but a business developer and entrepreneur himself who has eventually learned the art of successful facilitation through intense practice.

The ability to connect across various business cultures and create relevant performance development experiences with lasting impact based on >100 successful client engagements in 30 countries across EMEA, Asia and USA for > 5,000 professionals in 5 years.

Daniel is requested facilitator of choice for organizations such as Microsoft, Halliburton, Merrill Corporation, Nespresso, Aramex, Hyatt Corporation, Shangri-La Hotels & Resorts, LMKR among others.


Accelerate revenue growth through new market access

We help co-designing commercial strategy and business development roadmap to accelerate sustainable revenue growth and execute an effective go to market strategy.

Through hands-on business development support and access to our wide and well established network across EMEA, we help our clients to accelerate new market access and partnership development.

With 20 years of international sales experience combined with 5 years of global sales training, we have helped SMEs, SOEs and Start-Ups across multiple industry verticals to grow.

Based out of Dubai, our partners benefit from our rapid access to frontier markets across GCC, wider Middle East and Africa working in sectors such as: ICT, Logistics, Energy, Financial Services and Tourism & Entertainment are among others.


Performance improvement through top tier talent

The number one challenge and priority among Top Sales Leadership is a) recruiting & hiring, followed by b) lead quality and c) developing sales skills, based on 2019 research.

Leveraging our more than 20 years of experience in global business development and international sales training helps us to define a benchmark for best in class commercial talent and speak their language.

As Professional Connectors, we help to identify, engage and on-board tier commercial leadership talent through our discrete and efficient hands-on way of working.

Through our boutique approach, we only recommend experts from within our extensive portfolio who are personally examined, professionally assessed or reference checked.


sales performance growth workshops conducted ...


sales professionals trained …


operated and conducted business in 30+ countries …


Creating opportunities for growth and helping to improve sales performance is what we do and how we do this matters.
  • We are experts in business development and sales performance growth with a proven track record within the sectors of hospitality & tourism, technology, financial services, among others.
  • Based out of Dubai, we help our partners to improve sales performance and accelerate market access in frontier and emerging markets across EMEA.
  • Founded in 2015, we have set new standards in sales improvement and new business development for our clients through our practitioner lead, agile and entrepreneurial approach.


Totally focused on growth we either conduct business development on behalf of our clients, provide performance growth programs or find top tier commercial talent to make growth happen.

Being prospecting professionals and practitioners of business development ourselves, we blend the latest global sales research studies with proven market experience when coaching our clients in sales improvement areas.

Our extensive professional network and the ability to access thought-leaders and C-Suite executives within the EMEA region, enables our clients to shorten sales cycles and to develop partnerships efficiently.

Regulated by Dubai Creative Cluster Authority and our ability to adapt to global business protocol has helped us to successfully partner with public listed companies, semi-government organizations as well as SME and startup businesses across EMEA and Asia.


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